Led brand and UX/UI design for a marketing platform MVP, from rough concept to successful investor pitch.
Led brand and UX/UI design for a marketing platform MVP, from rough concept to successful investor pitch.
Led brand and UX/UI design for a marketing platform MVP, from rough concept to successful investor pitch.
25 screens
1 month
Shipped
ABOUT PROJECT
Kamaii is an AI-powered marketing platform that helps suppliers and retailers to launch and manage product campaigns.
Kamaii is an AI-powered marketing platform that helps suppliers and retailers to launch and manage campaigns.
Kamaii is an AI-powered marketing platform that helps suppliers and retailers to launch and manage product campaigns.
It simplifies sell-in and sell-out processes, generates data-driven campaign proposals and tracks campaign performance in one place.
It simplifies sell-in and sell-out processes, generates data-driven campaign proposals and tracks campaign performance in one place.
GOAL
Turning ideas into reality
Turning ideas into reality
The goal was to translate client's initial idea into a clear product vision, defining the platform's structure, core user flows, and UX logic. I had to create the product that could be presented to investors and handed to development in the nearest future.
The goal was to translate client's initial idea into a clear product vision, defining the platform's structure, core user flows, and UX logic. I had to create the product that could be presented to investors and handed to development in the nearest future.
STEP 1
Building wireframes and prototypes
Building wireframes and prototypes
Handled the entire design process starting with wireframing core pages and advancing to high fidelity clickable prototypes. At the same time, began work on a design system which encompassed stateful UI components, color palette, and typography.
Handled the entire design process starting with wireframing core pages and advancing to high fidelity clickable prototypes. At the same time, began work on a design system which encompassed stateful UI components, color palette, and typography.
STEP 2
Creating brand identity and guidelines
Creating brand identity and guidelines
Created a simple, geometry-based logo and developed comprehensive brand guidelines, documenting the brand’s visual rules, do’s and don’ts, and usage recommendations in a structured PDF guide.
Created a simple, geometry-based logo and developed comprehensive brand guidelines, documenting the brand’s visual rules, do’s and don’ts, and usage recommendations in a structured PDF guide.
STEP 3
Clickable prototype for a showcase and landing page
Clickable prototype for a showcase and landing page
Designed a landing page to highlight the company’s key features and encourage users to request a product demo. Also created fully clickable prototypes covering 25 pages, which were successfully used in investor presentations.
Designed a landing page to highlight the company’s key features and encourage users to request a product demo. Also created fully clickable prototypes covering 25 pages, which were successfully used in investor presentations.
REVIEW
"Maria, you rock 🤘 I highly recommend her to everyone."
"Maria, you rock 🤘 I highly recommend her to everyone."
"I've worked with many external consultants and experts, but Maria is definitely in the top 5% of the best. Why? High-quality work, a proactive way of working, and, of course, high-quality results. Maria, you rock 🤘 I highly recommend her to everyone."
— Casper Brix, CEO
"I've worked with many external consultants and experts, but Maria is definitely in the top 5% of the best. Why? High-quality work, a proactive way of working, and, of course, high-quality results. Maria, you rock 🤘 I highly recommend her to everyone."
— Casper Brix, CEO
No stress, just results
No stress, just results
No stress, just results
Let’s make your next big idea a reality—before you get distracted by another email!
Let’s make your next big idea a reality—before you get distracted by another email!
Let’s make your next big idea a reality—before you get distracted by another email!