Redesigned a data-heavy, AI-powered hotel CRM end to end, from UX audit to brand refresh, in one week.
Redesigned a data-heavy, AI-powered hotel CRM end to end, from UX audit to brand refresh, in one week.
Redesigned a data-heavy, AI-powered hotel CRM end to end, from UX audit to brand refresh, in one week.
25 pages
1 week
Shipped
ABOUT PRODUCT
FifthKey is an AI-powered CRM platform designed to transform hotels into 5‑star AI powerhouses.
FifthKey is an AI-powered CRM platform designed to transform hotels into 5‑star AI powerhouses.
They help hotels streamline operations, boost revenue, and deliver exceptional guest experiences—all while keeping costs predictable. Additionally, the platform required a fresh, modern look.
They help hotels streamline operations, boost revenue, and deliver exceptional guest experiences—all while keeping costs predictable. Additionally, the platform required a fresh, modern look.
PROBLEM
Cluttered user experience and troubles with layout
Cluttered user experience and troubles with layout
When I joined the project, it existed only as a concept-stage idea with cluttered navigation and complex user flows.
I conducted user experience Audit on the existing platform, assessing key user flows, navigation and layout. I provided actionable recommendations for improvement.
When I joined the project, it existed only as a concept-stage idea with cluttered navigation and complex user flows.
I conducted user experience Audit on the existing platform, assessing key user flows, navigation and layout. I provided actionable recommendations for improvement.
BEFORE
AFTERRESULT
Redesigned the platform to strengthen brand credibility and make data-heavy screens easier to scan and use.
Redesigned the platform to strengthen brand credibility and make data-heavy screens easier to scan and use.
I completed redesign of the entire platform, including onboarding flows, and created new features aligned with client requirements.
I crafted a complete brand identity refresh, including new headline and body fonts, and a refined color system with distinctive accent and title shades for a cohesive, modern visual language.
I completed redesign of the entire platform, including onboarding flows, and created new features aligned with client requirements.
I crafted a complete brand identity refresh, including new headline and body fonts, and a refined color system with distinctive accent and title shades for a cohesive, modern visual language.
LANDING PAGE
Designed a marketing-focused landing page and created an animated interactive prototype in Figma, presenting it via a Loom video.
Designed a marketing-focused landing page and created an animated interactive prototype in Figma, presenting it via a Loom video.
No stress, just results
No stress, just results
No stress, just results
Let’s make your next big idea a reality—before you get distracted by another email!
Let’s make your next big idea a reality—before you get distracted by another email!
Let’s make your next big idea a reality—before you get distracted by another email!