Redesigned the e-learning platform, turning a broken user journey into a trusted, gamified learning experience.
Redesigned the e-learning platform, turning a broken user journey into a trusted, gamified learning experience.
Redesigned the e-learning platform, turning a broken user journey into a trusted, gamified learning experience.
100 screens
2023-2024
Shipped
ABOUT PRODUCT
Dataford is an e-learning platform dedicated to helping individuals prepare for tech interviews and land their jobs in Data
Dataford is an e-learning platform dedicated to helping individuals prepare for tech interviews and land their jobs in Data
The platform provides a repository of SQL and Python questions, interviews from real companies and different courses with a spectrum from easy to medium to hard levels.
The platform provides a repository of SQL and Python questions, interviews from real companies and different courses with a spectrum from easy to medium to hard levels.
PROBLEM
An outdated platform and broken user journey undermined trust and subscription conversions
An outdated platform and broken user journey undermined trust and subscription conversions
The Dataford team already had the platform when I joined. The platform lacked a fresh, modern look. The user experience and main tasks competition within the user journey were broken. While the platform had a certain loyal user base, new users lacked confidence in the company and didn't see the value in purchasing a subscription.
The Dataford team already had the platform when I joined. The platform lacked a fresh, modern look. The user experience and main tasks competition within the user journey were broken. While the platform had a certain loyal user base, new users lacked confidence in the company and didn't see the value in purchasing a subscription.
FOCUS
Design engaged, effortless learning process
Design engaged, effortless learning process
My primary focus was to create a learning platform that people genuinely want to return to. I designed an experience that addresses what holds learners back, keeps them engaged throughout the learning process, and minimises friction at every step, resulting in a seamless, intuitive journey that encourages users to stay and keep learning.
My primary focus was to create a learning platform that people genuinely want to return to. I designed an experience that addresses what holds learners back, keeps them engaged throughout the learning process, and minimises friction at every step, resulting in a seamless, intuitive journey that encourages users to stay and keep learning.
SOLUTION
Scaling the product, refining the experience
Scaling the product, refining the experience
As the company expanded by releasing new features, such as courses, challenges, a resource library, and webinars: we undertook a complete revamp of the entire platform. I completely rethought the main tasks users performed, making their experience on the platform clear and intuitive. The new design also helped establish the image of a company that users could trust.
Additionally, I introduced gamification and rewards to motivate users to spend more time on the platform.
As the company expanded by releasing new features, such as courses, challenges, a resource library, and webinars: we undertook a complete revamp of the entire platform. I completely rethought the main tasks users performed, making their experience on the platform clear and intuitive. The new design also helped establish the image of a company that users could trust.
Additionally, I introduced gamification and rewards to motivate users to spend more time on the platform.
BEFORE
AFTER
No stress, just results
No stress, just results
No stress, just results
Let’s make your next big idea a reality—before you get distracted by another email!
Let’s make your next big idea a reality—before you get distracted by another email!
Let’s make your next big idea a reality—before you get distracted by another email!